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st. luke’s annual report 2013
An annual report highlighting what has happened at the hospital over the last fiscal year. I provided art direction as well as all layout and photoshop work. The theme, “Generations of Care,” focused on the multitude of families who had multiple generations work at, volunteer at, and be served by the hospital. My first time working on this particular project, I was intent on having each page filled with a single strong, story-telling photograph, instead of pages of collages as had been the case in the past.
Finished size was 8.75″ square, placed into a square envelope and mailed. The square envelope helped to set this piece apart from all the other junk found in the mailbox and communicate that this was something special. A vice president called this the best annual report she’s seen in her time at St. Luke’s.